Influencing Self Care

People all over the world have dreams and goals, but only some actually take the steps necessary for reaching said desires. While the journey may be long, difficult, and tiring, if a desire is strong enough, anything is possible. For two people their life path took a completely different route than expected and their dreams became a reality.

Before ITK

Brooklyn and Bailey McKnight are twin influencers that have grown up with a strong social media presence. Starting their career as YouTube starts on their mothers hairstyling channel, Cute Girl Hairstyles, Brooklyn and Bailey fell in love with creating and presenting content ultimately leading them to create their own channel. They built their platform through the creation of diy crafts, twin challenges, and more creating a following of nearly seven million subscribers.

Creating ITK

While working through social media, Brooklyn found a love for skincare and went to school to become a licensed aesthetician. With this new skill and because of the lifetime they spent creating their digital footprint through their family's presence, the McKnight's have built an audience that they used to design, formulate, and ultimately produce a full line of skin care products. After over two years of research, formula testing, and design alterations, they introduced Stay ITK, or In The Know, a skincare line inspired by the confusion that us the skincare world today and the desire to simplify self care.

"Brooklyn and Bailey have each had their own personal journey with skincare and they know how complicated it can be. Through ITK they hope to simplify skincare..." – Stay ITK

Since ITK

Since the release of Stay ITK they have continued to keep up with their online presence sharing the best ways to utilize their products for personal success as well as building an ITK crew, a collection of people with different backgrounds and skin types to help test and provide formulas that could work for anyone. With over 89 thousand followers and an anticipated $18 million in sales during its first year on the market, ITK is just getting started and Brooklyn and Bailey continue to shock the internet with their aspirations, desires and plans.

No one expected childhood influencers Brooklyn and Bailey to take the path they have down self care and skin care, but they made it happen. Whether it be your friends, your family, or the world, forget what is expected and follow your dreams.